Market Analysis - How can I grow?
Find new opportunities and disruptors through market trend analysis and forecasting.
- Forecast and Scenario Analysis - Helps inform your strategy development process by providing highly accurate forecasts of demand and market trends, helping strategy developers determine key investment opportunity areas and potential disruptors
What you can do:
- Establish multiple scenarios to understand potential avenues of market developments and key business drivers in the current climate
- Conduct detailed demand analysis to determine best channel, sales strategy, product categories, and geographies to reach your growth targets
What we can do
- Generate short and long-term detailed sales forecasts by channel, brand, product category, and geography
- Develop scenario analysis to establish key stressors for sales
- Megatrend Analysis - Informs your long-term strategy by identifying major market shifts and disruptions by looking at economical, political, cultural, and lifestyle changes
What you can do:
- Identify and assess the impact of major market, economic, socio-political, and consumer lifestyle trends on your business operations and sales to develop the best market strategy for sustainable growth
- Use the analysis to adapt to and invest in upcoming changes to ensure market relevancy and business continuity
What we can do
- Describe and Analyse the megatrends to estimate the impact of the business operations and sales
- Evaluate industry and competitor response to emerging trend and impact on client business and market position
- Develop Scenario Analysis to stress test current business operations and identify key stressors
- Segmentation Analysis - Develop a better understanding your customers by analysing their characteristics and devise better strategies to target key segments
What you can do:
- Understand the customer landscape, their characteristics
- Identify high value market segments
- Devise a specific market strategy targeting relevant segments
What we can do
- Define market segments and identify differentiating characteristics
- QUantify market segments and opportunities
- In-depth analysis of customer segments to understand their needs, behaviour, and characteristics
Supply Chain and Distribution - How and where should I sell?
Improve your Channel strategy by analysing and identifying partners and analysing current supply chain dynamics
- Partner Evaluation - The choice of partners can make or break your strategy. It is imperative to choose the right partners that drive your business forward, while building the messages you want them to.
What you can do:
- Benchmark your partner against the market to evaluate their suitability, evaluating their current product portfolio, organization structure, and skills/capabilities
- Develop your partners’ skill and capability to match the market and improve their performance
What we can do
- Conduct a broad search of the market to identify suitable partnership candidates based on the agreed upon metrics
- Conduct in-depth analysis of chose partners, their portfolios and capabilities, from 3rd party sources, secondary sources, to establish the suitability of the partner and identify the right partner
- Supply Chain Dynamics - Informs your channel strategy by mapping current sales against the market trend to identify improvement areas
What you can do:
- Evaluate your current channels to determine which channels to grow, and which channels need additional support
- Develop channel specific strategies by developing a better understanding of sales patterns and trends in the specific channel
- Improve customer relationship and satisfaction through developing better channel strategies and interactive points
What we can do
- Evaluate current routes to market to determine performance and areas of improvement
- Analyze the channel to determine changing trends and prevalent strategies to identify where channel performance can be improved or changed to drive better performance
- Develop/Evaluate value propositions at multiple channels to determine if the channel strategy is delivering the desired results
- Support in determining product mix and promotion strategies to improve channel sales
- Map the current sales in the current channels, identify trends and patterns in the trend to help develop strategies
Competitive Environment - How do I differentiate myself?
Benchmark yourself and evaluate competitor’s strategies to differentiate yourself effectively, improving performance and market share
- Competitive Landscape - Informs your market and overall strategy, ensuring the right positioning and optimal performance of your brands.
What you can do:
- Understand your market positioning and market sentiments towards your brand and companies
- Benchmark yourself against your peers to understand your performance and areas of improvement
- Understand your competitors in detail, their strengths, weaknesses, opportunities, and threats to develop an action plan on how to tackle the market
What we can do
- Provide an analysis of the competitive environment, identifying key players and market dynamics
- Conduct in-depth SWOT analysis on your competitors, detailing their market positioning and strategy
- Benchmark you against the peers to identify key areas of improvement
- Analyse your market positioning against your peers’ to analyse the performance of your current market strategy
